Last evening Doozie and I were  watching The Great Race. They are down to  three teams. Another insufferable Geico  gecko commercial  came on. Really I have mentioned it before but geez,  these car insurance commercials , an epic  battle is underway for  our insurance dollars.

Scene: The gecko is chatting up the slightly off CEO(think a skinny Jack Welch) in an upscale restaurant. There is a couple in the background, the male is proposing, he proffers the bling , a diamond, the camera does not go for the tight zoom on the silk screened  name  of the diamond merchant on the lid. You can pick up a few letters,  an H.

The crusty  old CEO looks over at the couple, arches an eyebrow and says “Helzberg, nice” or some such thing.

“What was that Dooze? ” What?”  “Did you see that?’  “What?”   “Geico pushing stones” I sputtered. “What?”

Berkshire Hathaway owns Geico and  Helzberg Jewelers and you can  expect  to see more of this piggybacking.

Mike