I guess the new airline couldn’t wait for the PDA Board Show this morning, I just read it’s Allegiant Air on a news site. The news story is saying most of the flights will be Florida bound.
I think this has been tried before.
http://abcnews.go.com/Business/wireStory/allegiant-air-targets-east-coast-routes-20008145
How Allegiant Air does it,besides cancelling unprofitable routes quickly.
http://www.lasvegassun.com/news/2013/jun/28/las-vegas-based-allegiant-air-thrives-low-costs-hi/